In a vibrant celebration of sports and hydration, Bisleri International has launched its latest advertising campaign featuring Bollywood heartthrob Shahid Kapoor alongside some of India’s top football talents. The DRINKITUP campaign, unveiled on December 14, 2024, aims to highlight the critical importance of staying hydrated, especially for athletes.
A Star-Studded Lineup
The campaign showcases Shahid Kapoor stepping onto the football field, where he is joined by prominent players from the Indian football scene, including national team captain Rahul Bheke and rising stars like Farukh Choudhary and Lallianzuala Chhangte. These athletes represent major franchises such as Mumbai CITY FC, FC Goa, Bengaluru FC, Chennaiyin FC, and Kerala Blasters, bringing an authentic touch to the advertisement that resonates with football fans across the nation.
A Playful Approach to Hydration
Shahid Kapoor’s dynamic presence adds a fresh and playful energy to the campaign. Known for his dedication to fitness and sports, Kapoor engages with the footballers in a way that is both entertaining and inspiring. Tushar Malhotra, Director of Sales & Marketing at Bisleri International, emphasized that partnering with Kapoor was a natural choice due to his youthful energy and passion for sports. He stated, “The campaign is engaging, and the interplay between Shahid and the players is entertaining,” reinforcing Bisleri’s commitment to promoting hydration in sports.
Bisleri’s Commitment to Sports
Over the years, Bisleri has established itself as a key player in sports marketing in India. The company has previously partnered with various sporting events, including marathons and cricket franchises. The new #DRINKITUP campaign continues this trend by encouraging audiences to embrace the excitement of football while reminding them of the essential role hydration plays in athletic performance.
With a legacy spanning over 50 years, Bisleri International is not just about bottled water; it represents purity and trust in every drop. The company follows rigorous quality standards, ensuring that its products meet the highest safety benchmarks.
As the campaign rolls out across various platforms, including social media and television, it’s poised to capture the attention of both sports enthusiasts and casual viewers alike. The engaging visuals combined with Shahid Kapoor’s star power are sure to make DRINKITUP a memorable addition to India’s advertising landscape.
In a world where health and fitness are increasingly prioritized, Bisleri’s latest initiative not only promotes its products but also champions a lifestyle that values hydration—a message that resonates deeply with today’s audience.
